The Ordinary (Skincare)
The Ordinary partnered with Cream Studios to launch its new SPF range through livestreaming, with a strong emphasis on trust, education, and clarity. The live needed to reflect the brand’s science-led and transparent positioning.
Cream Studios hosted and produced the official launch livestreams from our studio, managing all technical and visual elements. The production focused on clean visuals, calm pacing, and clear messaging to ensure the products remained the hero.
• Credible, on-brand product launch
• Clear communication of product benefits
• Strengthened consumer trust through live education